Putting the S in Social Media

Putting the S into Social MediWhen I decided to publish my first book, Trinity, as an ebook I spent a lot of time working out how to do it myself. Thankfully, there were a lot of tools, books and resources available that allowed me to do this without too much difficulty. What I hadn’t counted on was the amount of work needed to promote the book and drive sales after I got it up on Amazon.

We all know social media is a great way to generate interest and awareness but the level of complexity can sometimes be so overwhelming it’s hard to know where to start. Social media has exploded around us whilst we slept quietly in our beds.

Every week there seems to be some new app, plugin, widget, website or platform that we have to come to grips with. When once all we had to contend with was Goggle, Facebook and Twitter (as if that wasn’t enough!) now we must understand LinkedIn, Instagram, Pinterest, You Tube, Vimeo, Google+, Neo, Foursquare, Reddit, MySpace, Flicker, Friendster, Yelp, Gypsii, Songbird…

So I went to a course to help make some sense of it – or at least get a better handle on all things social. A few key themes emerged:

  • Don’t even think about social until you’ve worked out the strategy – what do you really want to achieve? Is it referrals or sales, retention, awareness, reputation?
  • It’s got to be sustainable – make sure you continue to invest time and effort once you’ve set your social media programme up.
  • Your website should be the centrepiece of your strategy – you own it and control it. Love it and nurture it and it will pay dividends
  • Content is king. If you don’t have good strong content people won’t engage with your website or blog. But there are ways to borrow and generate content that can make this part easier. You just need to know how. Evergreen content (content that doesn’t have a use by date) is best.
  • Start small – dip your toe into the social media pool rather than dive in.
  • Keep it simple. Don’t wait until everything is perfect – experiment and learn what works best for you and your audience.
  • Write for your audience not yourself to promote engagement and emotional connection.
  • Measure everything you can – there’s no point creating an online presence and not measure if it’s working. 

The main message I took away from the course was just give it a go. If you want to find out more about the course I went to click here.

Life Tips

I have never been one for seeking out self help tips or life advice but a while ago I came across lifehack.org – a website and blog that provides tips on increasing productivity and getting things done. Now I’m addicted. Every morning I check through the latest offering of cool tips, ideas, thought starters and motivational quotes whilst eating my cereal. I always find something that lifts my spirits or gives me a renewed sense of purpose to start my day with.

Recently I was reading 10 Quotes from Warren Buffett That Will Teach You How To Be A Successful Person. Being one of the richest men in the world, I was naturally curious to find out what Warren could teach me. At the same time I was a little sceptical about how I could possibly be able to relate to anything he has done. To my surprise, his quotes were very down to earth and I could easily apply them to my own life and circumstances. One in particular resonated well with me:

I always knew I was going to be rich. I don’t think I ever doubted it for a minute.

OK, so I really don’t think I’m going to be rich. But the meaning behind this is about believing in yourself or as they paraphrase it in the lifehack blog:

Be Certain Of Your Success, Even When No One Else Is

If you’d like to read the other nine tips from Warren Buffett, click here.