When I decided to publish my first book, Trinity, as an ebook I spent a lot of time working out how to do it myself. Thankfully, there were a lot of tools, books and resources available that allowed me to do this without too much difficulty. What I hadn’t counted on was the amount of work needed to promote the book and drive sales after I got it up on Amazon.
We all know social media is a great way to generate interest and awareness but the level of complexity can sometimes be so overwhelming it’s hard to know where to start. Social media has exploded around us whilst we slept quietly in our beds.
Every week there seems to be some new app, plugin, widget, website or platform that we have to come to grips with. When once all we had to contend with was Goggle, Facebook and Twitter (as if that wasn’t enough!) now we must understand LinkedIn, Instagram, Pinterest, You Tube, Vimeo, Google+, Neo, Foursquare, Reddit, MySpace, Flicker, Friendster, Yelp, Gypsii, Songbird…
So I went to a course to help make some sense of it – or at least get a better handle on all things social. A few key themes emerged:
- Don’t even think about social until you’ve worked out the strategy – what do you really want to achieve? Is it referrals or sales, retention, awareness, reputation?
- It’s got to be sustainable – make sure you continue to invest time and effort once you’ve set your social media programme up.
- Your website should be the centrepiece of your strategy – you own it and control it. Love it and nurture it and it will pay dividends
- Content is king. If you don’t have good strong content people won’t engage with your website or blog. But there are ways to borrow and generate content that can make this part easier. You just need to know how. Evergreen content (content that doesn’t have a use by date) is best.
- Start small – dip your toe into the social media pool rather than dive in.
- Keep it simple. Don’t wait until everything is perfect – experiment and learn what works best for you and your audience.
- Write for your audience not yourself to promote engagement and emotional connection.
- Measure everything you can – there’s no point creating an online presence and not measure if it’s working.
The main message I took away from the course was just give it a go. If you want to find out more about the course I went to click here.